(Originally published elsewhere in 2019) When an organisation begins thinking about digital transformation or when strategy and business objectives require focus on value delivery, new capabilities or new customer segments, then there is a need to model the desired state, as a vision clearly stating how to deliver to and meet these objectives. Where can you start? Bottom up, i.e. from the technology layer up may not realize the value if the business outcomes are not articulated beforehand. Technology for the sake of it will not realize value unless it aligns with a business need.
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