The Google Analytics dashboard prompted me with notification that GA Universal Analytics will no longer process new data in standard properties beginning 1 July 2023.
Google Analytics Individual Certification
Here’s the notification
Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property
Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months.
Export your reports.
Google will provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.
Actions Required
Determine if you’re still using UA. Export your historical data as reports.
If you still rely on Universal Analytics, Google recommends that you prepare to use Google Analytics 4 going forward.
Google Analytics 4 is a new kind of property, with several advantages over Universal Analytics:
- Privacy-focused and durable for the future
- Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
- Enhanced, seamless integrations with Google’s advertising platforms to optimize campaign performance and drive greater marketing ROI
Google Analytics 4 is fully equipped to support your measurement needs today and in the future.
Take a look at the documentation Universal Analytics will be going away and Make the switch to Google Analytics 4.
24+ years experience in solving business problems and maximising opportunities through technology in a variety of industries, public and private sector internationally. I founded architectFWD™ to provide knowledge and trusted advice in the areas of strategy, technology, cloud and digital to enable organisations to become Digital Leaders.