Improving understanding of how target audiences are interacting with apps and web through intelligent data collection and analysis with Google Analytics and other Google Marketing / Measurement Tools.
Google Analytics Individual Certification
I’ve just completed a number of courses on Google Digital Academy / Skillshop and Google Analytics Academy. I’ve done this as I’ve seen challenges with proper implementation and seen the opportunities for better knowledge of the Google suite of tools around Analytics.
I’ve also considered that ‘Google Analytics certification gives you an invaluable tool to improve your marketing, better serve your target audience, and increase your customer base.’[0]
I have completed these courses:
I then decided to take the test and gaining Google Analytics Individual Certification. Find out more at the about page.
Summary
I hope to better use this new knowledge in digital transformation and architecture - (Google course Key Takeaways)
” • Digital analytics can help me understand how customers are using app or website so as to better meet marketing goals.
• Rising user expectations about privacy, more global regulations and decreases in browser support for cookies have made digital measurement more challenging.
• Google Analytics can help you and your business measure what you need to achieve your business objectives. “
[0] https://www.searchenginejournal.com/complete-guide-google-analytics/263087/
24+ years experience in solving business problems and maximising opportunities through technology in a variety of industries, public and private sector internationally. I founded architectFWD™ to provide knowledge and trusted advice in the areas of strategy, technology, cloud and digital to enable organisations to become Digital Leaders.